Starbucks: You Can Win Free Coffee for 'Life' And baristas now allowed tattoos, nose studs By Rob Quinn, Newser Staff Posted Oct 17, 2014 4:03 AM CDT 16 comments Comments With a lucky card, he could have one of those a day until 2044. (AP Photo/Mark Lennihan, File) (Newser) – Starbucks is aiming to boost business over the holidays by offering chances to win "free Starbucks for life"—although life is defined as 30 years. In the December promotion, 10 people who use Starbucks cards or mobile apps at the chain's stores will win a free coffee or food item—although probably not a $47.30 "Quadriginoctuple Frap"—every day for the next 30 years. "Every time you buy or gift a Starbucks card, embedded in it is an opportunity for 10 people in North America to win Starbucks for life," CEO Howard Schultz tells the Wall Street Journal. He says he came up with the idea after being "asked for many years by other CEOs and celebrities" whether it was possible to give someone the gift of Starbucks for life. Starbucks has also got some treats for its workers: Baristas and supervisors are getting an undisclosed pay raise, as well as one free food item per shift, reports the Seattle Times. The company has also loosened its dress code, dropping its ban on visible tattoos, as long as they're not on the face or throat, and allowing things like nose studs, shorts, colorful ties, and untucked shirts, CNN reports. But under what Starbucks says are "food safety rules," watches and bracelets are now banned, as well as rings with stones, including wedding rings.