Tim Cook: Apple Pay Is 'Already No. 1' CVS, Rite Aid rejection just a 'skirmish' By Matt Cantor, Newser User Posted Oct 28, 2014 9:04 AM CDT 7 comments Comments Apple chief executive and Alabama native Tim Cook laughs with a group before an Alabama Academy of Honor ceremony at the state Capitol Monday, Oct. 27, 2014, in Montgomery, Ala. Cook and seven others... (AP Photo/Brynn Anderson) (Newser) – CVS and Rite Aid may have dropped Apple Pay, but the tech giant's boss isn't sweating it. "It’s a skirmish," Tim Cook told a tech conference yesterday. Meanwhile, he says, things are going well for the system, Fortune reports. "In the first 72 hours, we had gone over the 1 million mark in activation of cards," and credit card company data shows that as far as mobile payment systems are concerned, "We are already No. 1 … We are more than the total of the other guys." Among other topics, Cook addressed the Apple Watch—specifically, its battery life. "We think that people are going to use it so much that you are going to wind up charging it daily." As for the threat of popular Android becoming to iOS what Windows PCs were to Macs: "I think the analogy is not good," he said. "There weren’t enough apps on the Mac platform." Cook also discussed police complaints about Apple's tougher encryption, the Wall Street Journal reports. "If law enforcement wants something, they should go to the user and get it. It’s not for me to do it," he notes.