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Blogs Find Their Audio Outlet

Posted Feb 28, 08 5:39 PM CST in Technology 

(Newser) – It's no NPR yet, but the latest radio phenomenon is gathering steam—and it's not even really radio, Portfolio reports. The 18-month-old BlogTalkRadio.com lets anyone with a broadcasting itch host a show for free; users select a time slot, genre, topic and start gabbing—the audio blog even comes with a phone system that accepts live callers—who have included Brad Pitt and John Kerry.

Its 40,000 shows attract about 2 million listeners a month, making BlogTalk the leader in its field. But "radio was supposed to be dead decades ago," reminds a Columbia media professor: Profitability is a concern, and listeners must sift to find quality amid online radio's noise, and the broadcasts aren't accessible in the car.

Source Portfolio

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Arianna Huffington speaks at the WebbyConnect Summit in this file photo. She hosted a one-time show with Brad Pitt on BlogTalkRadio.   (Getty Images)
Online radio can give local stations, like the University of Texas at Arlington students shown in this file photo, the opportunity to gain a national audience.   (KRT Photos)
Internet talk shows offer anyone the chance to host a radio show, about anything. BlogTalk has over 40,000 programs.   (Shutterstock)
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Internet  • John Kerry  • radio  • blog  • Brad Pitt  • online journalism


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