Blogs Find Their Audio Outlet
BlogTalkRadio.com gives just about anyone a platform, claims 2M listeners
By Ambreen Ali,  Newser User
Posted Feb 28, 2008 5:39 PM CST
Arianna Huffington speaks at the WebbyConnect Summit in this file photo. She hosted a one-time show with Brad Pitt on BlogTalkRadio.   (Getty Images)
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(Newser) – It's no NPR yet, but the latest radio phenomenon is gathering steam—and it's not even really radio, Portfolio reports. The 18-month-old BlogTalkRadio.com lets anyone with a broadcasting itch host a show for free; users select a time slot, genre, topic and start gabbing—the audio blog even comes with a phone system that accepts live callers—who have included Brad Pitt and John Kerry.

Its 40,000 shows attract about 2 million listeners a month, making BlogTalk the leader in its field. But "radio was supposed to be dead decades ago," reminds a Columbia media professor: Profitability is a concern, and listeners must sift to find quality amid online radio's noise, and the broadcasts aren't accessible in the car.