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FRIDAY, NOVEMBER 27, 2009
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Rivals Earn as Starbucks Learns

Rival coffee chains target customers as Starbucks takes training break

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(Newser) – Starbucks customers and competition alike got to know each other yesterday as the java giant closed for a 3-hour training break for all employee, reports the AP. "Free-market economy, baby! You've got to take advantage of what the competition throws at you," said one former Starbucks devotee swilling a competitor's discounted joe.

Starbucks, reeling from sliding stocks, say the training will ensure its coffee lives up to the new promise posted in every store: "Your drink should be perfect, every time." That's all well and good, but Dunkin' Donuts slashed coffee prices to 99 cents, proclaiming "no coffee lover (should be) denied a delicious espresso-based beverage," and one Seattle chain handed out free espressos to hordes.

Baristas participate in espresso training at Starbucks in New York, February 26, 2008. Starbucks closed the doors of its 7,100 company-operated stores across America for an unprecedented barista training to perfect the art espresso making. Photo by Keith Bedford/Handout.
Baristas participate in espresso training at Starbucks in New York, February 26, 2008. Starbucks closed the doors of its 7,100 company-operated stores across America for an unprecedented barista training...   (Associated Press)
Dunkin' Donuts was just one Starbucks competitor looking to cash in yesterday when the java giant closed for three hours to offer nationwide training to its employees. All coffee drinks were 99 cents.
Dunkin' Donuts was just one Starbucks competitor looking to cash in yesterday when the java giant closed for three hours to offer nationwide training to its employees. All coffee drinks were 99 cents....   ((c) Flyinace2000)
Baristas participate in espresso training at Starbucks in New York, February 26, 2008. Starbucks closed the doors of its 7,100 company-operated stores across America for an unprecedented barista training to perfect the art espresso making. Photo by Keith Bedford/Handout.
Baristas participate in espresso training at Starbucks in New York, February 26, 2008. Starbucks closed the doors of its 7,100 company-operated stores across America for an unprecedented barista training...   (Associated Press)
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