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July 5, 2008 8:41:00 AM CDT

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Tech Guru Takes Mass Approach

Posted May 8, 07 4:39 PM CDT in Business,  Technology,  Glossies    Editor's Choice

(Newser) – The New Yorker profiles columnist and technology prophet Walt Mossberg, whose word has decided the fate of many a digital revolution. Mossberg's mantra is that technology should be easy and elegant, and he tells Ken Auletta that companies like Mac and Microsoft still have a ways to go in satisfying him.

With his trademark consumer-oriented columns, the digital guru commands a rumored million-dollar salary from the Wall Street Journal, an army of bloggers racing to respond to his pronouncements, and the awed respect—and occasional deference—of anybody trading in technology. "Walt is a brand," Google's Eric Schmidt says.

Source New Yorker

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Walter Mossberg   (walt.allthingsd.com)
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Walt Mossberg on CNBC re: iPhone   (skrinak (YouTube))

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