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DreamWorks in Limbo over HD DVD Format

Movie maker says it has 'an obligation' to stick with Toshiba's HD DVD

By Jim O'Neill,  Newser User

Posted Feb 27, 2008 12:34 PM CST
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(Newser) – Despite the fact that Toshiba lost its war with Sony’s Blu-ray disc technology, DreamWorks Animation says it plans to release its upcoming movies in the HD DVD format, unless it hears otherwise from Toshiba, Reuters reports. DreamWorks’ “Bee Movie” is scheduled for release in March. The studio said it asked the Japanese manufacturer “What would you like us to do?”

DreamWorks CEO Jeffrey Katzenberg said the studio had been “well-compensated” for supporting Toshiba’s HD DVD format and had an obligation to the company. Toshiba has sold some 1 million players and recorders since introducing the technology in 2006. Sony’s device has garnered more support from studios and consumers, although it currently has a smaller market share than HD DVD.

Toshiba's President and CEO Atsutoshi Nishida gestures during a press conference in Tokyo, Tuesday, Feb. 19, 2008. Toshiba said Tuesday it will no longer develop, make or market HD DVD players and recorders, handing a victory to rival Blu-ray disc technology in the format battle for next-generation video. (AP Photo/Shizuo...
Toshiba's President and CEO Atsutoshi Nishida gestures during a press conference in Tokyo, Tuesday, Feb. 19, 2008. Toshiba said Tuesday it will no longer develop, make or market HD DVD players and recorders,...   (Associated Press)
A Best Buy salesman shows copies of Warner Bros' film 300 in both Blu-ray Disc and HD DVD formats at the Best Buy store in Burbank, Calif. Tuesday, Feb. 19, 2008. Toshiba Corp., creator of the HD DVD, dropped out of the battle Tuesday over the next generation of movie-disc...
A Best Buy salesman shows copies of Warner Bros' film "300" in both Blu-ray Disc and HD DVD formats at the Best Buy store in Burbank, Calif. Tuesday, Feb. 19, 2008. Toshiba Corp., creator of the HD DVD,...   (Associated Press)
The Blu-ray Disc logo is shown on a flat-panel television at the Consumer Electronics Show (CES) in Las Vegas in this Jan. 8, 2008 file photo. Toshiba's decision to no longer develop, make or market high-definition HD DVD players and recorders will mean consumers can start feeling more confident about...
The Blu-ray Disc logo is shown on a flat-panel television at the Consumer Electronics Show (CES) in Las Vegas in this Jan. 8, 2008 file photo. Toshiba's decision to no longer develop, make or market high-definition...   (Associated Press)
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Sony • HD DVD • DreamWorks • Toshiba • Blu-ray • movies

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