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'Jackie Moon' Plugs Old Spice

Posted Feb 27, 08 12:10 PM CST in Arts & Living,  Business    Most Covered

(Newser) – In its latest move to shed its image as a '70s relic, Old Spice has hired a '70s relic as its spokesman: the Afro-ed, headband-sporting basketball player Jackie Moon. Old Spice hopes Moon, a Will Ferrell character starring in the upcoming Semi-Pro, will attract the coveted young male demographic with humor, the LA Times reports.

The Moon tie-in builds on a recent trend in advertising to young men, the Times says: self-mocking tongue-in-cheek masculinity. A recent Dos Equis beer ad, for example, features the swashbuckling "most interesting man in the world." And the sweaty Semi-Pro star makes a natural fit for Old Spice Pro-Strength, a deodorant for heavy perspirers.

Source Los Angeles Times

Editor Recommended
This undated photo released by New Line Cinema shows Will Ferrell, right, portraying Jackie Moon and Andrew Daly portraying Dick Pepperfield in the movie "Semi-Pro." (AP Photo/Frank Masi)   (Associated Press)
Will Ferrell, left, and Woody Harrelson, from the new movie "Semi-Pro," wait for their appearance on the NBC "Today" program in New York's Rockefeller Plaza, Tuesday, Feb. 26, 2008. (AP Photo/Richard...   (Associated Press)
Will Ferrell, from the new movie "Semi-Pro," appears on the NBC "Today" program in New York's Rockefeller Plaza Tuesday, Feb. 26, 2008. (AP Photo/Richard Drew)   (Associated Press)
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Jackie Moon Old Spice Number 2 Commercial   (portosd (YouTube))
Dos Equis - Most Interesting Man   (brentter (YouTube))

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Tags

basketball  • advertising  • Michigan  • commercials  • Will Ferrell  • Semi-Pro  • 1970s  • Dos Equis  • young males


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