Cook Pitches Apple Watch: 'Sitting Is the New Cancer' CEO extols health benefits of smartwatch, says people won't want to live without it By Jenn Gidman, Newser Staff Posted Feb 11, 2015 9:56 AM CST 45 comments Comments In this Sept. 9, 2014, file photo, Apple CEO Tim Cook introduces the Apple Watch, which he's wearing on his wrist in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez, File) (Newser) – If you could use a helper to occasionally tap you on the shoulder and remind you to get up out of your seat, Tim Cook knows just the gadget: the soon-to-arrive Apple Watch, which he talked up yesterday at the Goldman Sachs Technology and Internet Conference in San Francisco. "A lot of doctors think sitting is the new cancer," he proclaimed at the event, before launching into a speech lauding the health benefits of his company's smartwatch, due on shelves in April, the Guardian reports. "If I sit for too long, it will actually tap me on the wrist to remind me to get up and move." He noted that many Apple employees have already been indoctrinated: "Ten minutes before the hour, suddenly they all get up and move. It took a little to get used to, but it's great," he said, per the Guardian. Cook says the watch will be driven by personalized apps to make it stand out from competitors. "There are several things that are called smartwatches, but I'm not sure you could name any," he said, per Recode. "There's just an enormous number of things it will do. I think you'll find … 'Wow, I can't live without this anymore,'" he added, per Macworld. Cook also broached the subject of Apple Pay by stressing the company's commitment to customer privacy and nonemphasis on data collection. "When you make a purchase, we make a little bit of money," he says, per the Guardian. "It's very simple. … There's no need for us to know what you're buying, where you're buying, I don't want to know any of that." Also earning a mention by Cook: Apple's $850 million investment in a major solar-energy project in California.