Skip to: Content
Skip to: Site Navigation
Skip to: Search

October 10, 2008 4:21:51 PM CDT

Learn about Newser Points »

« Back to the grid | Next story »

CEO Reveals Victoria's Secret: It's 'Too Sexy'

Posted Feb 28, 08 4:09 PM CST in Business,  Arts & Living 

(Newser) – Victoria’s Secret has become “too sexy,” the chain’s CEO said today, explaining that she wants to bring higher-quality and sophisticated products back to the stores, the Wall Street Journal reports. "We use the word 'sexy' a lot and have gotten off 'ultra-feminine,'" she said. She blamed the shift away from stylish but practical partly on the success of the Pink brand—aimed at college students.

And customers might not be feeling all that sexy: Sales at stores open at least a year dropped 8% amid a weak economy and better competition from retailers including Target and American Eagle. But fans of the annual fashion show can keep their panties on. The show will go on at the start of the holiday season, but it may look different.                                                                                   

Source Wall Street Journal

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon

Related Newser Stories

  • Wal-Mart Leads Feb. Retail Rally

    Mar 6, 08 10:47 AM CST
    Wal-Mart Leads Feb. Retail Rally Big retailers showed unexpected signs of life in February, beating weak sales predictions to inject some hope into the market. Wal-Mart led the way, posting a 2.6% same-store increase, beating its own predictions of flat-to-2% growth. Overall, same-store sales climbed 1.9%, with more than half of retailers beating predictions, the Wall Street Journal reports. More »

Limited Brands provided this screenshot from a Victoria's Secret ad that ran during Super Bowl XLII on Sunday, Feb. 3, 2008. The company's CEO pointed to the ad as the future direction of the brand. (AP...   (Associated Press)
Models walk the runway at the Victoria's Secret Fashion Show, Thursday, Nov. 15, 2007, in Los Angeles. This year's show will go on, but it might look different. (AP Photo/Mark J. Terrill)   (Associated Press)
A model walks the runway at Victoria's Secret fashion show Thursday, Nov. 15, 2007, in Los Angeles. (AP Photo/Mark J. Terrill)   (Associated Press)
Sharen Jester Turney, president of Victoria's Secret, rings the opening bell at the New York Stock Exchange on Friday, Aug. 10, 2007. The chain's same-store sales declined 8 percent this year. (AP Photo/Richard...   (Associated Press)
Shoppers walk in front of large displays at a Victoria's Secret store at Easton Town Center in Columbus, Ohio in this Friday, Nov. 23, 2007, file photo. Parents sometimes complain that the stores' displays...   (Associated Press)
A model walks the runway at the Victoria's Secret Fashion Show, Thursday, Nov. 15, 2007, in Los Angeles. This year's show may look different. (AP Photo/Mark J. Terrill)   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
A recent Victoria's Secret Commercial features Bob Dylan alongside "Angels in Venice."   (spookylorre (YouTube))
Victoria's Secret 2005 (Full Show, Part I)   (ElectricBoom (YouTube))
Victoria's Secret - Commercial What Is Sexy (2002)   (candyyyasss (YouTube))
Adriana Lima advertises Victoria's Secret.   (boby452 (YouTube))

« Prev« Prev | Next »Next »
Our editors also recommend:

Threads (
1
 of 3)

Tags

fashion  • retail sales  • marketing  • college student  • Target  • retail shopping  • lingerie  • Victoria's Secret  • American Eagle


Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular

Loading...

Other Arts & Living Stories