Burger King Paying for Burger-King Wedding

July 17 nuptials will feature personalized BK crowns
By Evann Gastaldo,  Newser Staff
Posted Apr 7, 2015 11:47 AM CDT

Last week, the Illinois State Journal-Register ran a story about Joel Burger and Ashley King, a New Berlin couple getting married in what's become known as the Burger-King wedding. Needless to say, the story has since gone viral—and now Burger King is paying for the whole affair. Burger and King are used to getting comments on their combination of names, and they ran with it when announcing their engagement: Instead of the woman's name appearing first, as is traditional, they let Burger have the honors. They also posed with a Burger King sign for their engagement photo. They told the State Journal-Register they'd love to include the BK logo on the coozies they're planning as wedding favors, but that King had had no luck getting hold of anyone at corporate headquarters.

The newspaper also reached out, the story went viral, and voila: Yesterday, Burger and King spoke to Burger King via Skype, and the chain made the offer. "When we heard about the happy Burger-King couple, we felt an overwhelming urge to celebrate their upcoming marriage," a spokesperson explains. "We wanted to create a 'Whopper of a wedding' that's uniquely their own." Burger King will pay for the expenses and provide wedding favors for the July 17 nuptials in Jacksonville. "We were shaking" when BK made the offer, King says. Adds Burger, "We were just blown away." Among the aforementioned favors: personalized yo-yos, since Burger and King first got their "Burger King" nickname at a 5th grade assembly involving yo-yos, and—of course—personalized Burger King crowns. (Apparently there is no plan to provide Whopper-scented cologne.)

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