Skip to: Content
Skip to: Site Navigation
Skip to: Search

October 10, 2008 4:06:00 PM CDT

Learn about Newser Points »

« Back to the grid | Next story »

Only Obama Can Rescue US 'Brand'

Posted Mar 3, 08 3:40 PM CST in Arts & Living,  Politics 

(Newser) – Hillary Clinton is the sturdy candidate resembling Microsoft, John McCain evokes Hummer, and Mike Huckabee’s the Applebee’s of the field, but only Barack Obama "has the secret sauce that Brand America needs to regain its appeal." media consultant Jeff Yang writes in Salon. Yang is part of a team studying the "brand's" international standing, and he shares some insights.

Tang's expert panel reviews the pluses and minuses of the other  candidates—Clinton's "anxiety brand," McCain as "the same-old, same-old candidate—accent on the 'old,'" Huckabee's "self-deprecating humility"—before focusing on Obama. His brand plays best internationally, Yang's research finds, because “an Obama presidency represents the potential for catharsis after nearly a decade of frustration with the U.S.”

Source Salon

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon

Related Newser Stories

  • McCain, Obama Raise $21M Each

    Jun 21, 08 12:11 PM CDT
    McCain, Obama Raise $21M Each John McCain nearly matched Barack Obama’s fundraising intake last month, granting the presumptive Republican presidential nominee “a level of parity that would have been unimaginable just a few months ago,” MSNBC says. McCain scored $21.5 million while Obama, whose fundraising slumped to its lowest levels of the year, pulled in $21.9 million. More »

  • Obama, McCain Win in Vermont

    Mar 4, 08 6:01 PM CST
    Obama, McCain Win in Vermont Barack Obama and John McCain won their primaries in Vermont tonight, the Burlington Free Press reports. For Obama, it's his 12th straight political victory over Hillary Clinton, though the bigger focus comes later tonight when voters in Ohio and Texas weigh in. Rhode Island also votes. McCain, meanwhile, edges closer to officially securing the GOP nomination, which he could do tonight. More »

  • 'SNL' Regains Its Political Mojo

    Mar 3, 08 7:45 AM CST
    'SNL' Regains Its Political Mojo Hillary Clinton's appearance on "Saturday Night Live" confirms not just that the show is back from the writers' strike, writes Matt Roush in TV Guide, but back "smack dab in the center of today’s political dialogue." The sight of Clinton and identically dressed alter ego Amy Poehler onstage was "an image no one will soon forget." More »

  • Stumping Hazardous to Health

    Feb 28, 08 10:36 AM CST
    Stumping Hazardous to Health Even the presidential candidates who miss out on the White House will feel the effects of their campaigns for years to come. The mad dash to the Oval Office—speeches all day, deadline pressures, cross-country tours—puts tremendous stress on the body. Forbes takes on the low points:

    1. Sleep deprivation, leading to memory losses and risky decision-making.
    2. Poor diets, causing that waist to grow (Clinton favors ice cream; Obama, French fries).
    More »

  • 3 in 4 Voters Expect Obama Nomination: Poll

    Feb 25, 08 6:03 PM CST
    3 in 4 Voters Expect Obama Nomination: Poll A whopping three in four US voters say the Democrats will pick Barack Obama as presidential nominee, according to a USA Today/Gallup poll released today. Expectations for the Illinois senator beat the poll's error margin for the first time and even bested John McCain's numbers over Mike Huckabee: Only 61% of those polled said McCain would nab the GOP nomination. More »

Democratic presidential hopeful, Sen. Barack Obama, D-Ill., listens to a question from the audience during a town meeting at Westerville Central High School in Westerville, Ohio, Sunday, March 2, 2008....   (Associated Press)
Democratic presidential hopeful Sen. Barack Obama, D-Ill., makes remarks during a town hall meeting Sunday, March 2, 2008, in Westerville, Ohio. (AP Photo/Rick Bowmer)   (Associated Press)
Democratic presidential hopeful Sen. Barack Obama, D-Ill., greets supporters following a community meeting on rural economy and green jobs at the Hocking College of Energy and Technology Sunday, March...   (Associated Press)
With his company's logo seen in the background, Apple CEO Steve Jobs holds up the new MacBook Air portable computer during his keynote at the MacWorld Conference in San Francisco, Tuesday, Jan. 15, 2008....   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Threads (
1
 of 9)

Tags

Barack Obama  • John McCain  • Hillary Clinton  • Apple  • Mike Huckabee  • advertising  • Nike  • USA  • American dream


Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular

Loading...

Other Politics Stories