Whole Foods Launching Cheaper Chain
New stores will arrive next year
By Evann Gastaldo,  Newser Staff
Posted May 7, 2015 8:18 AM CDT
This March 25, 2014, file photo shows a Whole Foods store in Philadelphia.   (AP Photo/Matt Rourke, File)

(Newser) – Good news, college students: Soon you, too, may be able to afford groceries at Whole Foods. The chain will soon start adding lower-priced stores meant to appeal to people in their 20s and 30s (and anyone else who doesn't want to pony up), co-CEO Walter Robb announced yesterday. Eventually, there could be as many lower-priced stores—no name has yet been announced—as there are Whole Foods stores, he said. What exactly will they offer? A "curated" selection of items and a simpler store design, Fortune reports.

"It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices," Robb said in a statement. Co-CEO John Mackey added that the new stores will be "hip, cool, and technology-oriented," but will cost less to operate, CNNMoney reports. The first stores will open next year, and more details will be out by September of this year.