AMD Chip Brings Games to Mainstream

High-caliber graphics will now be available on family computers, laptops
By Lucas Laursen,  Newser Staff
Posted Mar 5, 2008 10:52 AM CST
Advanced Micro Devices Inc. CEO Hector Ruiz in a file photo dated Thursday, Jan. 17, 2008. (AP Photo/Paul Sakuma)   (Associated Press)
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(Newser) – A new chip may make up-market graphics applications like graphics editing and video games accessible on mass-market computers, says maker AMD. The 780 series integrated graphics chip, announced Tuesday at the CeBIT trade show in Germany, makes use of technology acquired when AMD bought ATI Technologies in 2006. "It will be widely available" immediately, said an AMD VP.

The chip runs twice as fast as comparable Intel products for some PC games, claims AMD. An unfazed Intel spokesman said, "We are very comfortable and confident about our integrated chip set offerings." AMD also announced that it hopes to ship 45-nanometer circuits late in 2008, a faster-than-normal upgrade from the current industry standard, but still a year behind Intel.