Rove: Here's How to Beat Obama
Bush pal advises Clinton, McCain in WSJ op-ed
By Matt Cantor,  Newser User
Posted Mar 6, 2008 10:13 AM CST
Republican presidential candidate, Sen. John McCain, R-Ariz., talks on his campaign plane in flight from Washington to West Palm Beach, Fla. Wednesday, March 5, 2008. (AP Photo/Gerald Herbert)   (Associated Press)
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(Newser) – The presidential race has seen Hillary Clinton and John McCain repeatedly rise from the dead. But with a long way to go for these “Lazarus” hopefuls, how can they beat out Barack Obama? Karl Rove offers some advice in the Wall Street Journal: Clinton, he says, should keep hitting the Illinois senator for inexperience, while the private McCain should get more personal.

“Without a specific opponent,” McCain’s “principal focus should be on himself,” writes Rove. He should discuss “his life, values, and inner beliefs” with the American people. Clinton, meanwhile, should “stop worrying about appearing to the right of Mr. Obama,”  hammering him, for example, over his comments on “true patriotism.” And more humanizing appearances on shows like "Saturday Night Live" wouldn't hurt.