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NIN Nails the Recording Industry

Trent Reznor's self-released album cements new business model

By Caroline Zimmerman,  Newser User

Posted Mar 6, 2008 9:45 PM CST
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(Newser) – The early success of Nine Inch Nails' experiment on the Internet may mean that Armageddon is one step closer for the recording industry, writes Tony Sclafani for MSNBC. The industrial rock powerhouse released a new album on its website Sunday without a label's support, and the response has been both lucrative and overwhelming.

Trent Reznor and crew, following a path forged by Radiohead, give free samples and allow downloads of all 36 tracks of Ghost I-IV for $5. Many fans, though, are scooping up pricier options, including a $300 package that includes vinyl albums. “I think quite clearly this is going to be the model for major bands in the future,” says one analyst, who figures that Reznor netted a tidy half-million in the first day or so.

Trent Reznor before he swore off Interscope: rocking out at the MTV, VH1 & CMT Special ReAct Now : Music & Relief
Trent Reznor before he swore off Interscope: rocking out at the MTV, VH1 & CMT Special "ReAct Now : Music & Relief"   (Getty Images)
Trent Reznor of Nine Inch Nails performs a taped segment ReAct Now.
Trent Reznor of Nine Inch Nails performs a taped segment "ReAct Now."   (Associated Press)
Trent Reznor's self-released Ghost I-IV marks the beginning of the end of the recording industry.
Trent Reznor's self-released "Ghost I-IV" marks the beginning of the end of the recording industry.   (Getty Images)
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music industry • Radiohead • Nine Inch Nails • Trent Reznor • Intrescope • Internet music

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