Anti-DUI Campaign About 'Marginally' Hot Girls Flops
It was a swing and a miss for Tennessee
By Kate Seamons,  Newser Staff
Posted Jul 15, 2015 12:30 PM CDT

(Newser) – How would you react if you spotted a coaster at a bar bearing these words: "Buy a drink for a marginally good-looking girl only to find out she's chatty, clingy, and your boss's daughter." If your response is "man, I shouldn't drink and drive"—well, Tennessee state officials would probably be pleased, but you'd probably also be in the minority. The reaction to the Tennessee Governor's Highway Safety Office's campaign—which has since been pulled—has been an outrage-filled one, with many labeling it sexist. The Tennessean reached out to the GHSO, and was told via a statement they were trying to "reach the young male demographic, who are statistically more likely to drive under the influence. Well-known adages, like dating the boss's daughter, were used to grab their attention within the bar environment."

The campaign led with "attention-grabbing" lines that also referenced girls looking "hotter" after a few drinks and asking a married woman for her number in front of her "muscle-bound" guy, then proclaimed, "If this sounds like something you would do, your judgment is impaired and so is your driving." Democratic Rep. John Ray Clemmons described the campaign as "inexcusable and a waste of taxpayer dollars." But the GHSO noted those dollars are actually federal funding, clarifying no state funds were used. It continued, per WATN, "The cost for the production and distribution of these materials was $77,096. The cost for the removal of these materials will be paid for by The Tombras Group, the Knoxville media/marketing firm that is under contract with the Governor’s Highway Safety Office."
 

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