Google Unveils a New Logo

Google has a new logo to go along with its new corporate structure. The company today announced its biggest logo update in 16 years, with the key change being a switch to sans-serif typeface designed to read as well on small screens as big ones, reports Fast Company. The Verge finds it "a lot more modern and playful," and Google itself explains that "we think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future." The Google homepage has an animation showing the before and after transition. (More Google stories.)