Husband, Wife Ask Kickstarter for $20K, Get $9M
It's the 'world's best travel jacket'
By John Johnson,  Newser Staff
Posted Sep 4, 2015 8:50 AM CDT
The travel jacket is a hit.   (Baubax)

(Newser) – A new Kickstarter darling emerged this week—a jacket designed for travelers that has become the most successful clothing campaign in the crowdfunding site's history, reports UPI. In fact, by raising $9,192,055 in the campaign that ended yesterday, the "World's Best Travel Jacket" is the fourth-highest Kickstarter project, period. "I knew we had a great idea, that we'd maybe get a million or two, but never $9 million," says entrepreneur Hiral Sanghavi, a 29-year-old MBA student at Northwestern who created the jacket with his designer wife, Yoganshi Shah, reports the Chicago Tribune. Their goal was to hit $20,000. The jacket comes in four styles (sweatshirt, windbreaker, bomber, and blazer) and has 15 features, including an inflatable neck pillow, a pocket that doubles as a cup-holder, and gloves in each sleeve.

Most of the features themselves aren't particularly new, but the campaign has thrived on great publicity and a savvy marketing hook aimed at busy travelers, notes the Tribune. Sanghavi tells CNN that his current long-distance relationship with his wife helped lead to the idea. "She works on the West Coast," he says. "It's a long flight and I'd forget to take my neck pillow and buy a new one at the airport." Quartz thinks the popularity is a testament to the reality that "air travel is miserable," while noting that travelers of all kinds might find it handy. The jacket will be sold through the couple's BauBax website, with the retail price starting at $160. (Impressive for sure, but the $9 million raised doesn't match this Kickstarter item.)
 

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