Long-Awaited Free TV Site Counts Down to Launch

After lots of hype, a long wait, and a dollop of skepticism, NBC Universal and Fox’s Hulu is going live tomorrow with more than 200 free TV shows, feature films, and sports highlights and games, the New York Times reports. “We won’t stop until we have everything in terms of premium content,” said the CEO. “That is our mission.”

So far, ABC and CBS aren’t cooperating with that goal, though Jason Kilar says he’s constantly trying to talk them into it. The ad-supported site lets viewers choose which ad they’d like to watch. But Hulu is still trying to protect DVD and download sales by removing old videos, a tactic one analyst says could turn off viewers. (More Hulu stories.)