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December 4, 2008 5:17:01 PM CST



Katie's Ratings Flatline

Posted May 14, 07 8:19 AM CDT in Business Arts & Living Glossies 

(Newser) – Katie Couric, as always, is upbeat, but her ratings are undeniably dismal: “CBS Evening News” numbers have dropped lower than they've been since the Nielsens began measuring audiences with “people meters” 20 years ago, the New York Times  reports. The 8-month-old show is an even-more-distant third than its predecessor.

CBS executives say they expected the heightened attention to their expensive star, but they didn't expect the vitriol. The chipper Katie has proved a surprisingly polarizing figure: in a recent poll, 29% of viewers said they dislike her, while her competitors have negative ratings of under 20%. Still, execs say they've made a long-term commitment.

Source New York Times

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Katie Courtic with Rick Kaplan who was brought in seven weeks ago to produce the %u201CCBS Evening News%u201D and provide hard-news discipline.   (NY Times)
Despite an initial bump, Couric's ratings soon slid.   (NY Times)
News anchor Katie Couric presents an award at the annual Jackie Robinson Foundation awards dinner in New York in this March 5, 2007 file photo. One-third of Americans say they have a negative view of...   (Associated Press)
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Couric, Letterman Talk News: CBS News   (CBS (YouTube))
Katie Couric CBS News Signoff   (USAon3 (YouTube))

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