The Internet is already getting pummeled with Fight Club jokes with the announcement of what may be the strangest app to come along in some time: Rumblr, "an app for recreational fighters to find, meet, and fight other brawl enthusiasts nearby," per its website. The beta version of the app, which bills itself as "Tinder for Fighting," is set to launch Monday at 5pm EST, the app's team told the New York Daily News in an email and via a tweet. The app will supposedly allow users to "get matched with others who want to throw down," scheduling fights between like-minded competitors. It will also post fights on an interactive map by location and type (e.g., girl fights or gang fights, as VentureBeat helpfully notes). Users can set up detailed profiles with their stats—height, weight, wins, losses—and even trash-talk each other using the app's "Chat" feature, per the Daily News.
Which sounds intriguing, except that everything about this app screams hoax. The Washington Post lays out the most convincing argument why it's probably just "a marketing stunt, a prank or (best case!) an unsubtle parody," mainly due to the app's "questionable legality" (an assertion backed up by SportingNews.com) and the fact that the app's founders appear to be a "skinny" college junior and recent high school grad who don't seem likely to be the "lifelong recreational fighters" they claim to be. But they insist they're ready to rumble. "We have raised relatively substantial funding from private American investors and the app is fully developed," reads Rumblr's email to the Daily News. The team says the app will be on the App Store after it works out "legal issues," as the paper puts it. FightState.com, going on the premise the app is legit, asked the app's owners what will happen if someone gets killed. The response: "We're hands off after the initial matchup. Hopefully, a funeral." (The App Store took a conservative approach in recently allowing a pot app.)