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Retailers Expressing Gratitude

Posted Mar 19, 08 1:58 PM CDT in Business 

(Newser) – Today's slow economy has sparked more retailers to thank shoppers with bouquets and personal notes, Portfolio reports. Common for big spenders, such thank-yous are now mailed to regular shoppers too—like one reporter who bought two shirts and a jacket at Nordstrom. "Our salespeople build relationships with their customers by calling them and sending out thank-you notes," a Nordstrom rep said.

Retailers want to "embed themselves in the lives of their consumers, particularly in slow economic times," one luxury-goods researcher says. One trend watcher explains that "relationship management" is latest way to edge ahead in a struggling market—but too many notes could cheapen the practice, he warns.

Source Portfolio

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Saks Fifth Avenue and Bergdorf Goodman particularly send thank-you notes for cosmetic purchases.   (AP Photo/David Zalubowski)
Some retailers send flowers to thank customers.   ((c) Joe Shlabotnik)
Stores like Nordstrom are sending more thank-you notes recently.   (Getty Images)
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retail sales • consumer spending • luxury goods • department stores • Saks


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