Skip to: Content
Skip to: Site Navigation
Skip to: Search

December 4, 2008 6:25:36 PM CST

Learn about Newser Points »

« Back to the grid | Next story »

Men Trade Crunches for Corsets

Posted Mar 15, 08 12:39 PM CDT in Business 

(Newser) – Undergarments that tuck the tummy and boost the butt are enjoying a surge in sales—and not just in the women's department. The male "shapewear" industry is growing by leaps and bounds as men discover that they don't have to lunge and crunch to get that taut shape. Say hello to "support boxers" and "compression shorts." Just don't use the "G-word," the Wall Street Journal warns.

Some say the new body-shaping creations are part of a men's liberation movement; others maintain that girdles are for grandmothers. Either way, more and more men are jumping into sculpting garments like the "Waist Eliminator" and "Flashback Butt Lifting Technology Boxer." The current trend toward leaner, more tailored looks demands "a much more fitted silhouette," explains a fashion director.

Source Wall Street Journal

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon

Related Newser Stories

  • Can Obama End Brotherhood of the Sagging Pants?

    Nov 14, 08 11:20 AM CST
    Can Obama End Brotherhood of the Sagging Pants? Fashion experts have their eyes on Barack Obama with a burning question: Can he inspire the young men of America to pull up their pants? The president-elect himself has said it's time to end the low-ride movement, and some have trotted out the (disputed) comparison of JFK single-handedly killing the hat industry. Clyde Haberman of the New York Times makes the rounds and finds there's at least some hope for change on the pants front.  More »

  • Life Giving You Lemons? Buy a White Shirt

    Oct 25, 08 3:35 PM CDT
    Life Giving You Lemons? Buy a White Shirt Seeing red in the markets and less green in their wallets, many newly unemployed businessmen are opting for white in their wardrobe, the Telegraph reports. Sales of white shirts are rising at London clothiers as consumers opt for a fresh start amidst economic turmoil. “A plain white shirt sends out the message that you are astute, professional and flexible, “ said one industry expert.
    More »

  • Relax, Girls—Men Are Shopaholics, Too

    Aug 12, 08 1:17 PM CDT
    Relax, Girls—Men Are Shopaholics, Too Men are giving women a run for their credit cards when it comes to shopping addiction, Details reports. One study found that men in their 20s and 30s "shop more like women" by visiting a variety of stores, and anecdotal evidence portrays today's male as increasingly prone to the feel-good purchase. But unlike female shopaholics, men pick up that golf bag at lunch to reward themselves, not charge away the blues. More »

  • 'FitFlops' Latest Toning Rage

    Jul 16, 08 11:48 AM CDT
    'FitFlops' Latest Toning Rage FitFlops, the sandals that exercise your leg and derriere muscles as you walk, are this summer’s must-have, Newhouse News Service reports. With celebrity support from Heidi Klum to Jennifer Garner, the fitness flip flop made Oprah’s “summer favorites” list, and has sold a million pairs since launching last year. Chronic back-pain sufferers also noted therapeutic benefits from the $50 shoes. More »

  • Gossip Girl a Fashion Force

    Jul 8, 08 4:46 PM CDT
    Gossip Girl a Fashion Force CW’s Gossip Girl has enjoyed only so-so ratings in its first year, but it's become a major trend-setter in fashion for young women, the New York Times reports. Retailers say the show, which features rich and preppy teens, has a huge influence on sales, sort of like a Sex and the City for the younger set. In addition, many designers are incorporating the show’s look into their fall lineups. More »

For many modern men, a simple pair of boxers doesn't give enough of a confidence (or anti-gravity) boost.   (Flickr)
Body-shaping undergarments aren't just for the ladies anymore.   (Flickr)
An ad in 1899 tried to tap into the male corset market, but real interest wasn't to surface for another 11 decades.   (Flickr)
Male corsets may help hide that unseemly beer belly.   (Shutter Stock)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Threads (
1
 of 1)

Tags

fashion • men • trend • underwear


Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular

Loading...

Other Business Stories

What is Newser?

2008 Codie Finalist

Face it: there's too much news. At Newser a team of editors and writers culls the most important stories from hundreds of U.S. and international sources and reduces them to a headline, picture, and two paragraphs. It's the Newser guarantee: we can take any report or column or video and pack what you need to know into 120 words or less. Newser's short-form aggregation, visual format, and unique information tools help you get more of the kind of news you want, in a quicker and more entertaining way. And we do it 24/7—you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

Learn more »