According to the AP, Donald Trump is the "single biggest private, for-profit holder of Central Park trademarks on specific goods." How specific? He holds the rights for putting "Central Park" on chandeliers, key chains, flashlights, tables, pencil boxes, coffee grinders, trash cans, filaments for electric lights, and much more. Quartz reports the Central Park Conservancy registered other names related to the landmark—such as Central Park Pal—but never registered the name of the park itself. And experts tell NY1 that's a "missed opportunity" for New York City to collect money from licensing the name. A spokesperson for Trump won't say how much the presidential candidate has made off his "Central Park" trademarks, but the AP states registering them was "undeniably a savvy move."
Trump first applied for a trademark on "Central Park" in 1991, only two years removed from the rape of a jogger and at a time when the park was seen as an epicenter of urban crime, the AP reports. According to Quartz, all 24 years of trademarks on dozens of "Central Park" branded items cost Trump is $1,625 in filing fees. But he doesn't have exclusive rights to use the name. Other companies own "Central Park" for use on everything from french fries to perfumes. While NY1 laments the city not doing more to protect the rights to one of its most famous landmarks, Quartz points out it would be legally difficult to keep others from using the name of a public place. They believe Trump is "just happy" to "flaunt" that he has the trademark.