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July 9, 2008 7:07:45 AM CDT

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Hip-Hop Finds New Direction in SXSW

Posted Mar 16, 08 2:17 PM CDT in Arts & Living    Most Covered

(Newser) – Move over indie-rock—Hip-hop got a big bump at South by Southwest this year. Houston's emerging hip-hop scene helped spread word within the rap community, the AP reports, and some 150 acts took the stage this year. "Honestly I didn't know too much about this," says Del the Funky Homosapien, but "people would say, 'If you don't go, you trippin'!'"

“When I would talk to the labels, people would tell me things like, ‘Why would I send my artist to that hippie festival?’” says a SXSW coordinator. But resistance melted as the publicity and industry contacts lured more mainstream and national rap acts, including Ice Cube, Bun B., and 2 Live Crew.

Source Associated Press

Editor Recommended
Talib Kweli, shown here at Radio City Music Hall, is performing at the SXSW festival this year.   (AP Photo/Jason DeCrow)
Rapper Del the Funky Homosapien is playing SXSW for the first time this year.   (AP Photo/Nekesa Mumbi Moody)
Ice Cube is performing at the SXSW festival this year.   (AP Photo/Evan Agostini)
Actor Ice Cube, left, and actor Tracy Morgan tape an appearance on MTV's "Total Request Live" at MTV Studios, Tuesday, Jan. 8, 2008 in New York, where they promoted their new film "First Sunday".   (AP Photo/Evan Agostini)
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music  • hip-hop  • rap music  • festival  • Bun B  • Ice Cube  • The Cool Kids  • South by Southwest


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Related Threads: Music, The Lone Star State, SXSW Music Festival

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