Most restaurant owners would worry a burglary might scare away customers. Frijoles & Frescas Grilled Tacos in Las Vegas is turning its break-in into an advertisement. The eatery's security cameras caught three men robbing the restaurant around 3:30am on Dec. 16, but police have yet to track them down, per WSPA. "We wanted a way to get the word out there, and thought we could reach more people by making it a little more light-hearted," manager Greg Carlson tells the Las Vegas Sun. So Carlson used the security footage and text overlays to spoof the burglars in a YouTube video titled "Burglars Just Want Tacos." "Guy wants a taco," a caption reads as a man attempts to break the shop's door with a rock. (He fails.) "Guy reaalllly wants a taco," reads another as a second entry is successfully breached.
The footage next captures the burglars frantically searching the restaurant and checking out the cash register. "Maybe they keep the tacos in the register," a caption notes. After the burglars eventually scurry away—a car can be seen picking them up—the video quips that Frijoles & Frescas takes full responsibility for the crazy things people do in quest of its tacos. "Come find out why they wanted our tacos so badly," it adds. Featured on Reddit's Videos subreddit, the improvised ad has been viewed more than 2 million times. Though Carlson says the burglars did "really minimal" damage, a police rep notes the three suspects "are part of a larger string of burglaries in which smaller restaurants and fast food restaurants with glass windows are being targeted and ransacked."