Tiniest of Typos Looms Large on College Billboard
Yep, apostrophes matter, as the University of South Dakota has discovered
By Jenn Gidman,  Newser Staff
Posted Dec 29, 2015 1:22 PM CST
Sigh.   (Argus Leader)

(Newser) – A University of South Dakota billboard erected east of Sioux Falls on Interstate 90 boasts that it's the "Best in the Dakota's," adding an apostrophe that shouldn't be there, the Argus Leader reports. The director of the university's marketing department tells the Leader that the apostrophe had been taken out when the design was proofed, but the wrong version was then sent to the billboard company. Give the college points for its sense of humor: It sent out a tweet Monday congratulating "sharp and observant" observers for passing its "grammar quiz" and noted a new corrected board would be up soon. (No, the Namibian town of !Nami#nus is not one big typo.)