Apple May Offer Unlimited Tunes in iPods, iPhones

Apple may bundle unlimited music with next-gen iPhone and iPods
By Lucas Laursen,  Newser Staff
Posted Mar 19, 2008 10:00 AM CDT
Apple CEO Steve Jobs in a Tuesday, Jan. 15, 2008 file photo. Apple is considering unlimited music on its next-generation iPhones and iPods, reported the Financial Times on Wednesday, March 19, 2008.   (AP Photo/Paul Sakuma)
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(Newser) – Apple is considering bundling unlimited access to the iTunes library with its next generation of iPods and iPhones, reports the Financial Times. In a similar move launched in December, Nokia will pay music industry partners almost $80 per handset for “comes with music” phones. Apple has offered just $20 to labels included in its library. One insider says, “It's who blinks first, and whether or not anyone does blink."

Research has shown that consumers would spend a premium of $100 for unlimited music or pay $7-$8 monthly; the subscription model would only work on the iPhone, where it could piggyback on the network provider’s billing. Apple’s iTunes store is thought to be far less profitable than its hardware, reports the FT.