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Murdoch Shuts Down PageSix.com

Online version of Post gossip column ends after 3 months

By Caroline Zimmerman,  Newser User

Posted Mar 20, 2008 6:59 PM CDT

(Newser) – PageSix.com, the online version of the New York Post's celebrity gossip column, is shutting down after just three months, Gawker reports. The Rupert Murdoch project attracted 1 million pageviews last week when it published photos of Eliot Spitzer's escort, but, "given the difficulty in the economy, it was not the right time for this launch," said one manager.

About 20 staffers have lost their jobs, and three have been given positions at the Post. PageSix.com wasn't keeping up with gossip sites like Time Warner's TMZ.com, Gawker notes. With News Corp. stretched thin over its Wall Street Journal acquisition and an advertising downturn at Fox, Murdoch couldn't afford to risk covering the Post's losses again.

News Corp's headquarters is shown on July 31, 2007 in New York. News Corp., the global media company run by Rupert Murdoch.
News Corp's headquarters is shown on July 31, 2007 in New York. News Corp., the global media company run by Rupert Murdoch.   (AP Photo/Mark Lennihan, file)
Rupert Murdoch, who controls global media conglomerate News Corp., speaks at a news conference in New York in this file photo of Oct. 20, 2006. Yahoo Inc. hopes media conglomerate News Corp. can rescue it from a Microsoft Corp. takeover Wednesday, Feb. 13, 2008, or at least prove the slumping...
Rupert Murdoch, who controls global media conglomerate News Corp., speaks at a news conference in New York in this file photo of Oct. 20, 2006. Yahoo Inc. hopes media conglomerate News Corp. can rescue...   (AP Photo/Mark Lennihan, File)
Economic concerns led Rupert Murdoch's News Corp. to shut down PageSix.com, the web arm of the popular New York Post gossip column.
Economic concerns led Rupert Murdoch's News Corp. to shut down PageSix.com, the web arm of the popular New York Post gossip column.   (AP Photo/Keystone, Peter Klaunzer)
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