We get that if your name is Simon Smith, you might long for more exotic nomenclature. But this British bloke admits his recent name change was "the culmination of probably too many drinks in the pub," per the Evening Standard. Smith, now officially known as Mr. Bacon Double Cheeseburger, says he and his pals were chatting about switching up names when his Burger King-inspired moniker was suggested. "It was largely the most ridiculous thing we could think of," says the 33-year-old, whom Time calls a "hero." "My friends were quite supportive of anything that makes me look silly, as good friends are." He filled out the required application, and when the final papers arrived for him to sign, he was—"perhaps unfortunately," the Standard notes—drinking with the same group of friends. They prodded him to seal the deal, for which he now says he has "no regrets."
Reaction to his new name has been mixed: He says his mom was "furious," his dad thought it was "hilarious," and his fiancee—well, she'll probably make him change it back before the wedding, per the Standard. He travels a lot for work to the Far East, where he says they don't realize "Bacon" isn't a valid first name, but he concedes people he meets in Europe think it's "pretty weird." And he does keep his original name on his résumé, preferring to "drop that bombshell [only] after the contracts have been signed." He's still prickly about his erstwhile appellation: Cheeseburger took the Standard to task for reporting he was previously known as Sam Smith, tweeting, "You got my name wrong, it was SIMON SMITH. FFS. Sam Smith would be a ridiculous name." Whatever his former name, the man now known as Cheeseburger is reaping at least one perk: Burger joints are offering him free bacon double cheeseburgers if he provides proof of the name change, the BBC reports.