Over the past decade, "Isis" has "become synonymous with 'a better birth experience,'" Georgia's Isis Women's Health Care writes on its website. That's recently changed, for obvious reasons. "One morning we woke up to news of a beheading by a terrorist organization the media chose to refer to as ISIS," the business states. "That meant bad news for us." Since then, Isis Women's Health Care has received dozens of death threats, WSB-TV reports. "I became concerned for me and my staff," Dr. Hughan Frederick tells WXIA. Finally, one caller made it clear it was time for a name change. "This particular individual identified himself as ex-military and indicated for us not to be surprised if someone were to come and shoot up the building," Isis administrator Randy Haviland says.
WSB-TV reports Isis Women's Health Care will announce its new name at the end of the month. But judging by its website, it will now be known as Nile Women's Health Care. That's in keeping with its original Egyptian theme—the business was named for the Egyptian goddess of motherhood. Even before a new name was chosen, Isis removed signage from outside its three Atlanta-area offices to head off further threats. “This year marks the 10th anniversary for Isis Women’s Health Care, but instead of hoisting celebration banners, we are taking down the namesake that has proudly delivered thousands of babies,” the business states. (It's not the only business named Isis in America.)