The JJ Abrams-produced 10 Cloverfield Lane capitalized on a mysterious marketing campaign to debut with a better-than-expected $25.2 million over the weekend, though the Disney animated hit Zootopia stayed on top with $50 million, reports the AP. The second-straight No. 1 weekend came easily for Zootopia, which slid a mere 33%, according to studio estimates Sunday. The monster movie 10 Cloverfield Lane, a so-called "spiritual successor" to 2008's found-footage hit Cloverfield, also performed well, boosted by positive reviews. "Some of these movies that are very clever and very genre will drop big in their second day, but it went up, so that means audiences are digging the film and talking about it," an analyst tells USA Today.
The top five were rounded out with Deadpool ($10.8 million), London Has Fallen ($10.7 million), and Whiskey Tango Foxtrot ($4.6 million), notes USA Today. But Sacha Baron Cohen's Brothers Grimsby flopped with only $3.2 million, a career low debut at the box office for the British comedian by a wide margin. Perhaps sensing trouble, Sony Pictures had postponed the release date of the R-rated comedy numerous times.