Honey Nut Cheerios Bee Disappears
It's for a good cause: to bring awareness to declining bee population
By Jenn Gidman,  Newser Staff
Posted Mar 15, 2016 8:00 AM CDT

(Newser) – He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off of packaging for the cereal in Canada for a short time as part of the brand's "Bring Back the Bees" ad campaign, Adweek reports. "One-third of the foods we depend on for our survival are made possible by the natural pollination work that bees provide," a marketing director for General Mills Canada says.

"With ongoing losses in bee populations being reported across Canada, we wanted to leverage our packaging to draw attention to this important cause." The brand will also be handing out packets of wildflower seeds as part of an effort to plant 35 million wildflowers—"one for every person in Canada"—for the bees.