Divergent's 3rd Try Not the Charm

'Allegiant' bombs as Disney's 'Zootopia' rules another week
By Newser Editors and Wire Services
Posted Mar 20, 2016 11:04 AM CDT
Zoe Kravitz, Shailene Woodley, Theo James, Ansel Elgort, Maggie Q, and Miles Teller in "The Divergent Series: Allegiant."   (Murray Close/Lionsgate via AP)
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(Newser) Zootopia continues to run wild over its rivals in its third weekend in theaters, reports the AP, stomping all over the launch of Allegiant, the third film in the Divergent series. The animated Disney film took in $38 million to take first place and pass the $200 million mark domestically, according to studio estimates Sunday. Allegiant opened in second place with an estimated $29.1 million, a new low for the YA series based on Veronica Roth's novels, which both opened north of $50 million, but not unexpected.

Like Twilight and The Hunger Games, it's not unusual for Part 1 of a two-film finale to fall short of some of its predecessors. "Younger audiences change their mind like the weather and it's very hard to gauge interest," a comScore analyst tells USA Today. "I can't fault the release date or the marketing plan—they followed exactly was successful the past couple years." The faith-based Miracles from Heaven, meanwhile, took third place with $15 million. (Read more box office stories.)

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