The hijacking to Cyprus of an EgyptAir plane flying from Alexandria, Egypt, to Cairo on Tuesday ended relatively peacefully, with everyone on board freed and the suspected hijacker taken into custody. So in the "no harm, no foul" vein, an Egyptian tour company decided to appropriate the incident for its benefit, posting a promotion online that makes light of what could have been a tragic scenario, RT.com reports. In what Mashable deems a "textbook case of too soon," Lions Trips posted an ad on Facebook promoting an upcoming trip to the Egyptian resort town of Hurghada, which, roughly translated from Arabic, read: "Book a flight from us to Hurghada on Thursday, April 7, and maybe a hijacker will take you to Cyprus. Or roll the dice and maybe it will be France or Italy."
Comments on one user's Twitter post about the ill-thought-out promo showed varying reactions, from someone who called it "genius thinking" to another who made the observation that "seeing too much blood and too many graphic videos on social media" has caused people to "become heartless." (Another hijacking that ended peacefully: a man in Canada who took over a bus to go for Tim Hortons coffee.)