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MONDAY, NOVEMBER 23, 2009
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But Mom, It's a Really Great Football School

Big winners in college sports see increased applicants, study finds

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(Newser) – The admissions office at Davidson may be a bit busier in the coming year if a new study to be published in Southern Economic Journal holds true. Researchers found that the biggest champs in football and basketball were also the biggest winners in terms of student applications the next year, writes LiveScience.

Davidson's basketball upset win Sunday over powerful Georgetown, which advanced it to the NCAA Tournament Sweet Sixteen, should translate to a 3% annual application increase. And if the Wildcats make it to the Final Four? It may be upwards of 5%. The study, which covered 330 schools from 1983-2002, found some schools cashed in on the flood of applications by selecting higher-quality students.

Student athletes watch the final minutes of their game against Texas during the first-round women's NCAA tournament game in Bridgeport, Conn., on Sunday, March 23, 2008.
Student athletes watch the final minutes of their game against Texas during the first-round women's NCAA tournament game in Bridgeport, Conn., on Sunday, March 23, 2008.   (AP Photo/Jessica Hill)
LSU defensive tackle Glenn Dorsey holds up a copy of the Times Picayune at the end of the game against Ohio State in the BCS championship game at the Superdome in New Orleans, Monday, Jan. 7, 2008.
LSU defensive tackle Glenn Dorsey holds up a copy of the Times Picayune at the end of the game against Ohio State in the BCS championship game at the Superdome in New Orleans, Monday, Jan. 7, 2008.   (AP Photo/Rob Carr)
Davidson's Stephen Curry celebrates as Georgetown's Jessie Sapp (21) walks away following Davidson's 74-70 win in a second-round NCAA Midwest Regional game in Raleigh, N.C., Sunday, March 23, 2008.
Davidson's Stephen Curry celebrates as Georgetown's Jessie Sapp (21) walks away following Davidson's 74-70 win in a second-round NCAA Midwest Regional game in Raleigh, N.C., Sunday, March 23, 2008.   (AP Photo/Chuck Burton)
"Anecdotally, college administrators have known for some time that basketball and football success translates into increased applications," said one researcher.   (Shutterstock.com)
The study suggests that the attention attracted by March Madness success has a correlation with the number of applications the school receives from potential students.
The study suggests that the attention attracted by March Madness success has a correlation with the number of applications the school receives from potential students.   (Shutterstock.com)
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