But Mom, It's a Really Great Football School

Big winners in college sports see increased applicants, study finds
By Mike Buss,  Newser Staff
Posted Mar 25, 2008 1:46 PM CDT
Student athletes watch the final minutes of their game against Texas during the first-round women's NCAA tournament game in Bridgeport, Conn., on Sunday, March 23, 2008.   (AP Photo/Jessica Hill)
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(Newser) – The admissions office at Davidson may be a bit busier in the coming year if a new study to be published in Southern Economic Journal holds true. Researchers found that the biggest champs in football and basketball were also the biggest winners in terms of student applications the next year, writes LiveScience.

Davidson's basketball upset win Sunday over powerful Georgetown, which advanced it to the NCAA Tournament Sweet Sixteen, should translate to a 3% annual application increase. And if the Wildcats make it to the Final Four? It may be upwards of 5%. The study, which covered 330 schools from 1983-2002, found some schools cashed in on the flood of applications by selecting higher-quality students.