Browser Plugin Scrubs Internet of Mass Killers 'Denying a killer the notoriety that they literally kill for' By Michael Harthorne, Newser Staff Posted Apr 28, 2016 4:04 PM CDT 36 comments Comments The Zero Minutes of Fame extension for Google Chrome removes the name of mass killer Adam Lanza from Google search results. (YouTube) (Newser) – Research shows 30% of mass shootings are inspired by prior mass shootings, CBS News reports. A gun-control nonprofit is hoping to do something about that with a new browser plugin that removes the names and photos of mass killers from websites. Google Chrome users can download the Zero Minutes of Fame extension, and instead of seeing the name of a killer, they'll see the phrase "name withheld out of respect for the victims." And photos of the killer will be replaced with photos of their victims. "We already know that plastering the names and the faces of these killers can be a strong motivator for copycats," a Brady Campaign to Prevent Gun Violence spokesperson says. "This is about denying a killer the notoriety that they literally kill for." The Daily Dot notes the plugin is a "largely symbolic" protest, as it will only affect those people who choose to download it. But the Brady Campaign is also circulating a petition asking the media to stop displaying the photos and names of killers, CNN reports. "[The media] has a role to refrain from memorializing monsters by splashing the names and faces of shooters all over television, newspapers, and the Internet," Brady Campaign president Dan Gross says in a statement.