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Amazon Sings New Tune for Online Music

Web giant will sell non-piracy-protected tracks in digital store

By J. Kelman,  Newser User

Posted May 16, 2007 4:19 PM CDT

(Newser) – Amazon is going where Apple tried (and failed) to: a DRM-free online music store. Set to launch this year, Amazon’s venture won't sell tracks protected by digital rights management, the anti-copying technology that music labels have required Apple’s iTunes to use. To stay DRM-free, Amazon will partner with EMI Music, home to Coldplay and Norah Jones, and 12,000 independent labels.

The new venture could pose the first major threat to iTunes, which struck its own DRM-free deal with EMI this year. Unlike iTunes' tunes, Amazon's music will play on any device. But to take on Apple, Amazon must convince other major labels to drop their DRM demands—something Apple's Steve Jobs has failed to do.

FILES) Amazon.com Chairman and CEO Jeff Bezos discusses new features...
FILES) Amazon.com Chairman and CEO Jeff Bezos discusses new features...   (Getty Images)
(FILES) Apple's iTunes website is reflected in an iPod in London...
(FILES) Apple's iTunes website is reflected in an iPod in London...   (Getty Images)
Apple Launch iTunes Music Store In London
Apple Launch iTunes Music Store In London   (Getty Images)
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