Smashing Pumpkins Sue Virgin Over Pepsi Ads
Pepsi Stuff promotion violated contract, undermines artistic integrity: rockers
By Laurel Jorgensen,  Newser Staff
Posted Mar 26, 2008 2:55 AM CDT
In a file photo Billy Corgan, right, and Ginger Reyes of the Smashing Pumpkins perform at Live Earth in East Rutherford, N.J. on Saturday, July 7, 2007.    (AP Photo)
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(Newser) – The Smashing Pumpkins are suing Virgin Records, claiming the company illegally used the band's name and music in ads for Pepsi and, the Guardian reports. The rockers' contract does not allow using the band in promotional campaigns such as the Pepsi Stuff ads, and members would “never grant such authority" that undermines "artistic integrity," the suit charges. EMI, which owns Virgin, declined to comment.

It's not the first time the band has clashed with Virgin. Before breaking up for six years, the Smashing Pumpkins gave away an album for free on the internet in 2000 following a dispute with the record company. Today, partnerships between big brands and big bands aren’t unusual, but tensions between artists and labels are increasing as the struggling music industry searches for new ways to earn cash.