Love the beauty craze known as contouring? Then check out Australian-based beauty blogger Chloe Morello's recent video, where she claims to have two makeup artists apply $5,000 of makeup to contour her entire body—a goal she calls "totally achievable" every day. She's kidding, of course, and says her 5-minute mockumentary aims to prove a point: that contouring, and unrealistic images of women in social media generally, have gone too far. "I didn't want to shame anyone that wants to body contour," she tells Today. "It definitely has a place in photo shoots, and maybe even special occasions. But just the thought of applying makeup so heavily all over your body... the time it'd take, and impracticality of it. It rubs off on clothes and furniture and wears off if you sweat or as you walk."
Morello admits to contouring her face (shaping it with makeup, in other words) in most of her videos, but she's not alone in saying the trend has gone too far. Some people are even contouring their toes—"seriously," sighs Yahoo! Beauty. And Kim Kardashian, who helped popularize contouring, tells Vogue she's pretty much over it. "I think right now it’s more about non-touring, like real skin with less make-up on it," she says. As for reaction to her video, Morello says that while most people got the joke, some called her a hypocrite who profits from, well, vanity, and others body-shamed her for being "fat," saying she's an example of why a first date should be to the lap pool. (See why this woman spent three hours applying makeup during labor.)