Think your movie-going experience could be more than sticky floors and greasy popcorn? Village Roadshow Gold Class Cinemas agrees. The high-end theater chain is making its debut in America, offering a bar selling cocktails and sushi, reclining lazy-boy style seats (with service buttons to call waiters), and valet parking for the deluxe price of $35 a ticket, Variety reports.
Village Roadshow will build 50 theaters over the next 5 years, with the first set to open in Chicago. The chain’s opulent cinemas should be more profitable than conventional theaters, as margins are higher on wine and made-to-order meals than popcorn and soda. And the looming recession? "This is a top-end experience," said Village Roadshow's CEO. "I don't think the recession will affect it one iota."