Charlie Sheen's announcement of his HIV diagnosis led to a huge burst of HIV awareness—and, now, a new gig for Sheen as a condom spokesperson. London-based sex-toy maker Lelo has a new line of condoms, the Lelo Hex, and Sheen is the face of the brand, Business Insider reports. In his first video for Lelo, a serious Sheen talks about how condoms are seen as, basically, no fun, and people assume nothing bad will happen to them if they don't use them. "I pretty much felt the same way: That's stuff for other people," Sheen says, before adding that, obviously, his failure to use a condom resulted in dire consequences.
So, now, he's trying to help prevent that from happening to someone else. "There's an odd combination now, you know, people still want to be like me, or experience my life, but there's a little detail that they want no part of," Sheen says in the video. "So they can avoid that, um, by using this." Lelo says the Hex condom uses a hexagonal web of panels in its latex, allowing it to be thin but strong, as well as more pleasurable and less likely to slip than a typical condom. Sheen says he's tried it out. You can't quite yet, however; Lelo is crowdfunding in order to launch the Hex, and so far only has 884 of the 10,000 backers it's looking for.