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July 25, 2008 7:34:27 AM CDT

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YouTube Will Show When, Where Clips Are Hot

Posted Mar 27, 08 12:13 PM CDT in Business,  Technology 

(Newser) – In what could be a boon to advertisers, a new YouTube feature will allow video makers to see when and where their clips are being watched, reports the New York Times. YouTube Insight will show a map and graph representing the video’s popularity by state and over time--interesting information for casual users, but a boon to marketers hoping to better direct their ads.

If a movie trailer scores big in Texas, for example, the flick’s studio could air it on local TV.  If Pennsylvanians are watching a pro-environment clip, a political candidate could focus on the issue while stumping there. With millions of daily viewers, “YouTube has become an ad-effectiveness tool,” says a rep; in other words, it’s “the world’s largest focus group.”

Source New York Times

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YouTube is giving contributors more details about who's watching their video clips and when, offering advertisers additional insights they can use to target their pitches.   (AP Photo/YouTube, file)
An Internet user surfs the YouTube Web site at a local Internet cafe in Islamabad, Pakistan on Tuesday, Feb. 26, 2008.   (AP Photo/B.K.Bangash)
YouTube international manager Sakina Arsiwala speaks to media during a press conference in Seoul, South Korea, Wednesday, Jan. 23, 2008.   (AP Photo/ Lee Jin-man)
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