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Google Pushes Privacy Reforms

Firm hopes to allay concerns about its DoubleClick buy

By Nick McMaster,  Newser Staff

Posted Mar 27, 2008 5:31 PM CDT
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(Newser) – Google is working to ease concerns about privacy infringement in online advertising, ComputerWorld reports. The online giant hosted a meeting for the Consumer Privacy Legislative Forum, a group working to get a bill protecting online consumers’ information passed in Congress. Google will also file comments concerning the FTC’s proposed privacy regulations, which advocate transparency in the collection of user’s personal info.

The firm is attempting to address concerns that have arisen since it acquired DoubleClick, an online advertising company. Chief among them is what constitutes personally identifiable data. While Google and DoubleClick collect highly specific consumer data, they organize by IP address, which the companies argue gives only general location info and can’t be linked to individuals in most cases.

A visitor passes an exhibition stand of Google company in Duesseldorf, western Germany, in this Sept. 25, 2007 file photo.
A visitor passes an exhibition stand of Google company in Duesseldorf, western Germany, in this Sept. 25, 2007 file photo.   (AP Photo/Rene Tillmann, file)
The Google logo is seen on a podium and projected on a screen at Google headquarters in Mountain View, Calif., Monday, Dec. 10, 2007.
The Google logo is seen on a podium and projected on a screen at Google headquarters in Mountain View, Calif., Monday, Dec. 10, 2007.   (AP Photo/Paul Sakuma)
Japanese university computer students from schools in Tokyo pose for pictures as they tour around Google headquarters in Mountain View, Calif., in this April 19, 2007 file photo.
Japanese university computer students from schools in Tokyo pose for pictures as they tour around Google headquarters in Mountain View, Calif., in this April 19, 2007 file photo.   (AP Photo/Paul Sakuma, file)
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