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October 12, 2008 4:50:11 AM CDT

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This Is Your Life, John McCain

Posted Mar 28, 08 11:49 AM CDT in Politics 

(Newser) – John McCain will take a tour of his own biographical highlights, reports USA Today. His campaign intends the “Service to America” tour of schools and military installations to help the candidate define his brand before the Democrats do—and help offset a significant fundraising disparity. He will visit places that have “played a significant role in shaping who I am today," he told potential donors.

The tactic, and McCain's ability to stay on message, may foreshadow the general election. Until and unless Democrats offer a "competing counternarrative,” says an expert in political psychology, the strategy may give the war-hero senator a head start in voters' minds. "We're trying to make sure the voters know he's offering a third Bush term,” said a Democratic spokesman.

Source USA Today

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Republican presidential hopeful, Sen. John McCain, R-Ariz., responds to a reporters question after a rally at the Virginia Aviation Museum in Richmond, Va., Monday, Feb. 11, 2008.   (AP Photo/Gerald Herbert)
A photo of a young John McCain as a Navy pilot hangs on a curtain as the Republican presidential hopeful, Sen. John McCain, R-Ariz., arrives at an airport rally in Burlington, Vt. Thursday, Feb. 14, 2008....   (AP Photo/Gerald Herbert)
This photo provided by the Library of Congress shows John McCain with his squadron in 1965. McCain was captured by the Vietnamese, tortured and imprisoned for more than five years.   (AP Photo/Library of Congress, File)
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