Gore Launches $300M Climate Campaign
Celebrity 'odd couples' come together to raise global warming awareness
By Lucas Laursen,  Newser Staff
Posted Mar 31, 2008 6:22 AM CDT
Former US-Vice President, Nobel Peace laureate Al Gore, at the World Economic Forum, WEF, in Davos, Switzerland, Thursday, Jan 24, 2008. Gore is behind a $300 million climate change campaign.   (AP Photo/Keystone, Peter Klaunzer)
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(Newser) – Al Gore is putting his money where his Inconvenient Truth is and pairing celebrity odd couples to push his global warming message in a $300-million ad campaign that launches Wednesday, reports CBS. "Nancy Pelosi and Newt Gingrich, two people who don't agree on very much at all," Gore says, will be among unlikely pairings who come together over climate change.

Al Sharpton and Pat Robertson will appear together in another TV spot. Gore will help fund the campaign with his personal fortune and income from his Nobel Peace Prize and documentary. As for those who doubt climate change, he says: "They’re almost like the ones who still believe that the moon landing was staged in a movie lot in Arizona and those who believe the Earth is flat."