Streisand: Siri Mispronounces My Name, but Tim Cook Is On It She says Apple head is putting out a fix By Evann Gastaldo, Newser Staff Posted Aug 22, 2016 7:47 PM CDT 39 comments Comments In this June 20, 2013 file photo, singer Barbra Streisand performs during her concert in Tel Aviv, Israel. (AP Photo/Dan Balilty, File) (Newser) – If you own an iPhone, the next iOS update on Sept. 30 will include a strange fix for Siri. It seems the Apple virtual assistant does not currently pronounce Barbra Streisand's name correctly, the singer recently told NPR. "[It's] Streisand with a soft S, like sand on the beach. I've been saying this for my whole career," she said. Obviously, there was only one thing to do: "I called the head of Apple, Tim Cook, and he delightfully agreed to have Siri change the pronunciation of my name, finally," she says, per Mashable.