Kaepernick Jerseys Go Flying Off Shelves During Protest NFL quarterback's red jersey now No. 1 top seller on NFL Shop website By Jenn Gidman, Newser Staff Posted Sep 6, 2016 11:05 AM CDT 149 comments Comments Now the No. 1 top seller on the NFL Shop site. (NFL Shop)Now the No. 1 top seller on the NFL Shop site. (NFL Shop) (Newser) – The Colin Kaepernick controversy continues to rumble, but whereas at first his jerseys burned, now they are a hot commodity. NBC Sports reports that before the 49ers quarterback decided to sit out the national anthem, sales of his jerseys via the NFL Shop were sluggish. But a recent peek at the store's top sellers shows that Kaepernick's red jersey has taken over the No. 1 slot, while his white jersey has now broken the top 10. Behind his top-selling jersey is that of Eagles QB Carson Wentz (No. 2) and Cowboys running back Ezekiel Elliott in the No. 3 spot. CBS Sports notes Kaepernick's jerseys are flying into shopping carts over at the 49ers' online shop as well. "Kaepernick's right to protest has largely been supported by his teammates and organization, [but] the jersey sales may signal that Kaepernick's marketability is greater than many thought," Mike Murphy points out on MarketWatch, noting that the player has yet to lose any endorsement deals.