This year's iPhone, revealed Wednesday, is seen as a more modest upgrade, as several analysts noted that it was increasingly difficult to make impressive changes in hardware, the AP reports. Among Apple's biggest changes are nixing the headphone jack and adding a "dual lens" camera to the higher-priced 7 Plus model. Some thought that could be enough to entice new users. "I believe Apple did enough to keep the base happy with upgrades and arguably did enough to attract some Android users," one analyst says.
Many longtime Apple users had been complaining on social media about the lack of a headphone jack in the new phones. But another analyst says she doesn't think that will turn off prospective iPhone buyers. "Three months later, it will be, 'Why did we ever have that?'" she says. But while Apple's claims for its new "Air Pods" wireless earbuds seem technically impressive, Bob O'Donnell of Technalysis Research says people are likely to lose them. "You start losing those things, at $160 a pair, you're going to go crazy."